Before starting my photography business in 2001 I spent 15 years working in advertising, mostly on the ad agency side. I have pretty much covered all sides of commercial photography: I've been the photographer, of course, but I also have been the client, the art director, the creative director, the food stylist, the assistant, the retoucher....pretty much everything. Add in brand manager, graphic designer and copywriter, and you've got the whole package. In one guy. LOL. What does that mean for you? Quality and efficiency. I combine all of that knowledge and experience with the technical skills to get it right the first time. Which gets you a better product and saves you money.